I believe YouTube streams are the "box office earnings" of the future. Imagine how many times people who REALLY like Taylor Swift must've watched it. I personally must have seen the "Blank Space video" at least 25 times, and I don't even consider myself a die-hard Taylor Swift fan. If you factor in all the grown ups who don't care, the people too young to be interested, the people without access to internet (let alone wi-fi) and the people who have never even heard of some of these artists, you aren't really left with all that many people. Videos having 1 billion views doesn't necessarily mean 1 billion discrete people have watched the video.
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